Holiday inn club Vacations
Project Manager July 2016 - Present
- Planned and represented Holiday Inn Club Vacations at a variety of events. The largest event was a members-only cruise, which sold out in two weeks with over 50 cabins
- Monitored web content for 26 resorts across 14 states
- Retained and engaged members through e-mails with an average email open rate of 25% (industry standard is 20% open rate)
- Created and managed 40 eBlasts sent to over 115k active subscribers, resulting in over $50,000 direct bookings
Holiday Inn Club Vacations
Marketing coordinator October 2015 - July 2016
- Edited website content for Holiday Inn Club Vacations 13 rental properties
- Managed over 60 Facebook ads and assisted with Google AdWords
- Represented and promoted resorts at trade shows.
Energy One Federal Credit Union
Marketing Manager May 2013 - June 2015
- Instituted lunch-and-learn conferences that taught attendees about financial responsibility. Topics could range from buying a house, understanding your credit score, and opening a line of credit
- Maintained website and social media channels
- Wrote articles and calculated layout requirements for monthly newsletter
- Designed advertisements to be used in lobbies, statements, and website
- Balanced marketing budget of $150,000
- Managed the production and development of Energy One’s publications
- Planned and produced the Credit Union’s internal communication programs
- Created and revised brochures promoting the organization and their services
- Served on organization’s Executive Committee
- Evaluated campaigns and presented suggestions for higher success rates
Jenks Chamber of Commerce
Community Development Intern April 2013 - May 2013
- Constructed press releases and other media relations materials
- Produced a marketing plan for social media
- Communicated with local businesses
- Facilitated relationships with shop owners
- Assisted in planning events
Sam Noble Oklahoma Museum of Natural History
Communications coordinator, October 2012 - April 2013
- Planned two events, one being the Science-in-Action and Object ID Day. Increased attendance at both events through marketing to local public schools
- Wrote and distributed press releases promoting events
- Edited and helped create brochures for museum
- Managed the Tweets and Facebook posts for the museum's social networks through HootSuite
- Organized press clippings and photos
- Assisted with promoting an after-school program hosted by the museum
- Wrote a variety of stories that were published in the museum's newsletter, Tracks